CV
April 2024 - Present
Freelance Creative Brand Marketing Lead | Bonfire Labs
April 2024 - Present
Freelance Art Director | Bonfire Labs
August 2020 - June 2023
Art Director | Bonfire Labs
(Two Promotions)
January 2015 - June 2020
Marketing Coordinator |
El Fogon Dominicano Restaurant
September 2019 - March 2020
Art Director | SCAD PRO
June 2019 - August 2019
Intern Art Director | Bonfire Labs
March 2019 - June 2019
Industrial Designer | Cox Communication
As the Creative Brand Marketing Lead and Graphic Designer at Bonfire Labs, I oversee rebranding strategies for social media and web (launched in the end of 2024-2025), creating cohesive visual identities and digital experiences. I’m passionate about using design to drive engagement, celebrate culture, and support impactful social movements.
I worked collaboratively on designing and concepting assets for clients’ Social and Web Branding.
Clients | Armada AI, Zeta AI & Google Career Certificates.
I was an Art Director at Bonfire Labs in San Francisco, where
I get to use my creativity every day. I conceptualize, manage teams of
animators, and design for all types of clients. I've had the pleasure of art directing and designing for dozens of projects, including million dollar ad campaigns for Fortune 100 companies and my work has been recognized by some of the industry's top publications like AdWeek, Graphic Design USA, Communication Arts, and AdAge.
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Be an active part of deck creation and concepting throughout project iterations to move the project forward from brief through concept approvals.
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Lead Role - On a daily basis with specific projects, lead every aspect of creative production, including overseeing artists on the team to create compelling stories using design and/or motion, in alignment with the client’s brand and vision.
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Create internal iterations and client ready work within the given schedule and budget.
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Contribute to the overall brand of Bonfire Labs through the website, social media, or other channels.
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Responsible for creating digital, social, web, and app content for my assigned clients (Google & Adobe).
Clients by projects | Google, Adobe, Facebook Gaming, Disney, BigCommerce, 8x8, Alkami, Epicor, Vertex, Rarible, Tipping Point, HPE Greenlake, Ancestry DNA , Okta, Hello Heart , Salesforce & Gap.
Projects | Google Career Certificates Campaign "Put your skills to work", "Google Certs Completers 2022 & 2023", Google Lens "Demos", Adobe Max 2020 and 2021, Adobe 2021 Social Templates, Made by the Bay campaign, Alkami Re-Brand guidelines, Rarible Re-Brand Guidelines, Vertex Re-Brand Guidelines + Social Templates , Promotional Videos + toolkits for all the client list above. (50+ projects more...)
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I created marketing strategies on both digital and traditional platforms for event planning and graphic design. Since the implementation of a new tactics, the number of regular clients increased by 60%, being able to open another installation.
Delta Airlines | SCAD collaborated with Delta to assist in the research and development of concepts to give Delta’s surplus of obsoleteand unused beverage carts a second life as part of an initiative to reduce Delta’s impact on the environment by creating less waste.
Role in project: Brand Strategist, Art Director & Designer // Assisted sculptures and industrial designers on building prototype installations.
Pyxera Global | SCAD collaborated with PYXERA Global to assist
in the research and development of concepts for collateral that may include videos, brochures, media announcements and presentations for various venues to support the growth of the luxury handicrafts industry. (Published Campaign: T.I.E Innitiative)
Role in project: Designer & Art Director.
I worked collaboratively on designing and concepting assets for clients’ Social and Web Branding.
Clients | Salesforce.org, Salesforce.com, Google, AncestryDNA, Bonfire Labs, NorCal Cannabis Company | "Best B2B Campaign" Webby Award Winner (Sub Brands: The Lift, Occidental Hills, Lolo, Pass it forward).
In this internship Bonfire Labs gave me the opportunity to create and art direct a campaign supported by mentors. I formed a Social Campaign Called “The Forgotten Suffragettes” that was published by: Communication Arts and Graphic Design USA magazine’s. We were mentioned and added as one of the “Responsible Designers To Watch of 2019” list on the editorial mix by Graphic Design USA Magazine.
Designed and conceptualized a Mobile Personal Emergency Response Systems (mPERS) for seniors.
Education
Savannah College of Art and Design
Bachelor of Fine Arts in Advertising and Branding
(GPA 3.60), Concentration in Art Direction.
School Awards: ​
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DEAN’S LIST HONORS (2015 - 2020)
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ACADEMIC HONORS (2015 - 2020)
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STUDENT SPOTLIGHT NOV 7TH, 2019 (Article Link )
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Foundations of Digital Marketing and E-commerce Certificate
Awards
Shorty Awards Winner
NorCal Cannabis Company
"Best B2B Campaign" 2019
Webby Awards Nominee
Adobe Max 2021 Conference:
"Virtual & Remote Business & Finance 2021" , "Virtual & Remote Brand or Partner Experience 2021", "Virtual & Remote Best Festival or Conference 2021"
Skills
Featured Works
Software Skills
Adobe Photoshop
Adobe Illustrator
Adobe XD
Indesign
Premiere Pro
After Effects
Figma
Microsoft Suite
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Languages
Native in Spanish
Fluent in English
The Forgotten Sufraggetes
Graphic Design USA
Ad Age
Communication Arts
The San Francisco Egotist
Facebook Gaming Pac-man Community
Adweek
Meta Newsroom
Google Career Certificates
Rolling Stone
ABC News
Inc.
Let's Get
Social
